Why Don’t My Leads Convert?
Ideas from Sales and Marketing – Together!

Date: Jun 30, 2015 1:00 EST (10:00PST)

Stephen Pacinelli, VP of Strategic Marketing, BombBomb
Dale Warner, VP of Sales, BombBomb
Carl Landers, CMO, Conversica


Want to know why your leads aren’t turning into customers? Ask Sales, they’ll tell you that Marketing sent over unqualified leads. Ask Marketing, they’ll throw up their hands and say Sales never followed up.

Join Carl Landers and the experts in relationships through video — Dale Warner and Stephen Pacinelli from BombBomb, in a point to counterpoint discussion as they explain how Sales and Marketing work together seamlessly to deliver inbound leads and convert them into BombBomb customers. They’ve got some great stories to share on marketing-sales alignment, lead engagement and email marketing, so join us at the upcoming webcast to learn from their experiences!

You’ll learn:

  • What happens in the handoff from marketing to sales
  • How technology plays a role in improving conversion
  • Best practices for boosting overall lead engagement

Registrants are encouraged to submit questions or share their experiences in the leads conversion conversation.

Carl Landers, CMO at Conversica, has more than 20 years of B2B marketing experience. Prior to Conversica he was CMO at Serena Software, and he has held previous positions at CA Technologies, Tyco International and Raychem Corporation.

Dale Warner, VP of Sales, BombBomb has been helping small businesses and sales professionals improve their marketing, lead conversion, and sales performance through online marketing strategies since 2004. He draws from his background as a salesman, sales manager, SEO consultant, and internet marketing director to help his clients turn contacts into leads and leads into customers.

Stephen Pacinelli, VP of Strategic Marketing, BombBomb, has built businesses around several of his successful websites and blogs utilizing the power of video and wants to show you how to do the same. His information is cutting edge, but is delivered in a manner in which anyone can learn, internalize and take action from. His insights into consumer behavior, as well as his grasp of social media strategies, make him a leader in these quickly changing times.

Sponsored by Conversica

Conversica is a high-growth technology company that provides a cloud-based artificial intelligence platform for engaging inbound leads in the sales process. Through natural, two-way email conversations, the company's automated sales assistant automatically engages, qualifies and follows up with leads to convert them into sales opportunities, freeing up salespeople to focus on closing new business.

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