The Art of Winning Audiences Through Content

Date: Aug 22, 2023 1:00 EDT (10:00PDT)

Speakers:
Eric Sutton, Head of Design & Content at Laurel Road
Wayne Cichanski, Vice President Search & Site Experience, iQuanti

In today’s digital age, a well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. Join Eric Sutton (Head of Design & Content at Laurel Road) and Wayne Cichanski (Vice President, Search & Site Experience at iQuanti) on our upcoming webinar as they decode the art of winning audiences through content.

Learn how to define your audience using personas and conversion data and create a tailored content strategy for new audience groups. This isn’t just about content creation; it’s about delivering experiences that convert.

Don’t miss out on this opportunity to transform your content strategy and truly connect with your audience. Register Now!

Agenda:

Audience targeting through persona and conversion data
– How to discover new audiences
– Let the data science guide you

Creating content strategies for new audiences
– How to translate data findings into content strategies

Delivering effective content
– Connecting user intent to user demand
– Creating highly engaging content

Successful outcomes
– Review of a successful case study

 Watch now 

Sponsored by iQuanti
iQuanti ignites powerful digital marketing performance for global brands, with an approach rooted in data science and vertical knowledge, through a unique blend of channel management services, strategic consulting expertise and proprietary product offerings.