Things are evolving so rapidly that marketers are overwhelmed and are struggling to keep up. In the last decade, digital marketing channels have matured dramatically to keep pace with savvy online consumers. Sophisticated marketing technology now yields vast amounts of data that provides deep insight into the performance of marketing campaigns across multiple channels. Not only must you understand the data, but you also must leverage it to optimally reach your consumers with relevant messages. Today, digital trends are all emerging on a foundation of complex data-driven marketing.
Join experienced digital marketers, Aaron Kahlow and Sean Shoffstall as they highlight trends and lessons from front-line wins that impact every aspect of online marketing – every campaign, every screen, and every consumer.
In the webcast you will learn:
- How digital marketers are collaborating, both internally and with industry peers
- Which trends are driving the strongest channel growth
- Lessons from the most successful multi-channel brand marketers
Aaron Kahlow : After selling the Online Marking Summit (OMS) event company in 2011, Aaron is now leading the charge of the newest venture, the Online Marketing Institute — the worlds largest and only eLearning destination for learning (and training) digital marketing.
Sean Shoffstall: With almost 20 years of demand generation experience under his belt, and is a proven leader in digital marketing. He runs Teradata Interactive Services, the team that delivers data-driven marketing campaigns for Fortune 500 clients and global brands, including Ace Hardware, Verizon, Campbell’s, American Express, Rhapsody, Autodesk, Verizon, Intel, and Yahoo. He was also recognized as a runner up for 2013 MarketingProfs Marketer of the Year.
Sponsored by Teradata
Teradata is a global leader in analytic data platforms, marketing and analytic applications, and consulting services. Teradata helps organizations collect, integrate, and analyze all of their data so they can know more about their customers and business and do more of what’s really important. Visit teradata.com for details.