Content Marketing That Drives Conversions

Date: Mar 10, 2016 1:00 EST (10:00PST)

Speakers:
Rachel Rosin, Web and Content Optimization Manager, Act-On Software
Travis Piepho, Founder and Partner, Prospectr Marketing

Act-On

Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. More than three-quarters of marketers already use content marketing – although nearly as many say they lack a consistent or integrated content strategy.

The issue for most marketers is how to produce, distribute, and optimize well-defined content assets – including blogs, email, infographics, landing pages, and videos – to create deeper prospect engagement and contribute to business goals and bottom-line results.

Join Rachel Rosin, Act-On Software’s Web and Content Optimization Manager, and Travis Piepho, Founder and Partner at Prospectr Marketing, as they offer practical solutions to these content marketing challenges.

Attend this webcast and learn:

  • What makes content engaging and relevant to prospects.
  • How to execute persona-driven lead nurturing campaigns.
  • How to track and measure the impact of content marketing on conversions.
  • How leading brands are demonstrating the ROI of their content marketing.

Rachel Rosin, Web and Content Optimization Manager, Act-On Software, is responsible for the development and execution of content and maintaining an engaging web presence designed to attract, capture, and nurture prospects and leads. She is also a key player in content development for lead and pipeline cultivation, with a focus on growing inbound lead generation and increasing conversion rates.

Travis Piepho, Founder and Partner, Prospectr Marketing, operates Prospectr Marketing and strives to diligently oversee each client account. He draws on a combined team experience in developing prospects and generating growth. Travis offers insights into the B2B marketing field and shares time-tested and proven means for effectively reaching target audiences and establishing marketing efficiencies for his clients.

Sponsored by Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.

Related resources: DMD Sidebar, Lead Generation, Webcasts Sidebar.

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