About Skyword
Skyword offers all you need to reach and engage your audience with quality, custom content designed to succeed in online search and the social web– the two primary ways consumers seek information today. Learn more at http://www.skyword.com.
Resources from Skyword:
Rising Above Big Data
For most retailers, data collected from different platforms, at different times, and for different purposes is trapped in silos, largely untapped. Sales, marketing and customer service don’t or can’t share information with each other, because they have different processes and … Read more
Content Marketing Blueprint for Building the B2B Sales Pipeline
Digital content is emerging as a strategic battleground for B2B marketers as more companies turn to content to reach and engage customers, strengthen credibility, and build a community of brand advocates. To reach and engage prospective new buyers, B2B organizations … Read more
Content Marketing Gets Social: 2013 Survey on Content Marketing Trends
Today’s consumer, armed with widespread access to information through online search and social media, is making purchase decisions long before they actually begin a transaction. By providing the right content, at the right time, to the right customer, organizations can … Read more
How to Kick-Start Your Content Marketing
Content marketing is quickly becoming the next digital battle ground as more organizations look to content as a way to reach and engage their audiences, demonstrate their expertise, and create passionate advocates for their brands. This paper outlines a seven-step approach … Read more