Real-time moments matter, plan your marketing campaigns to be ready for them
The 2015 Wayin Real-Time Marketing Report, a first-of-its-kind research study, aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands.
Real-time marketing occurs in the moment, but successful marketing teams plan ahead to leverage in-the-moment social activity.
Along with sharing the key findings from a recent study by Wayin, this guide will show you how to:
- Identify how social activity and current events connect to your brand
- Align planned marketing campaigns with real- time activation strategies
- Ensure the necessary technology capabilities are in place for execution
Sponsored by Wayin
Wayin is a social media intelligence and marketing software company that offers solutions to surface the best social trends and content to persuade action and drive marketing results. www.wayin.com