IP Targets Customers Without Invading Privacy

As the privacy battles continue, advertisers and marketers are going to have to find innovative methods for targeting their marketing messages at the right consumer audience. This whitepaper looks at the issues of tracking, cookies and behavioral targeting; It then explores how advertisers can use geo-targeting and IP intelligence to deliver customized messaging — no cookies needed, no tracking done, and no opt-out necessary.

Sponsored by Quova
Quova provides a wide range of customers with high-quality, IP geolocation data. This data allows companies, large and small, to use detailed demographic and network characteristics to prevent fraud in online commerce; regulate online content (DRM) to stay compliant; and enables marketers to localize content and analyze traffic. Quova is the only full-service IP intelligence provider with a team of analysts, customer technicians and developer advocates who add human IP to network IP to offer consultative services along with its data files.

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