PPC Budgeting Best Practices for 2012
As the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012. Don’t get caught short with your PPC budget planning – setting budgets for your PPC campaigns can be complicated, but it doesn’t have to be difficult.
In this guide, you’ll learn ten best practices to help you get the most from your PPC budgets in 2012, including:
- How to determine your initial budget
- Why you shouldn’t arbitrarily cap spend
- How to maximize different budgetary controls
- The effect of seasonality on your PPC budget
Now is the time to get your 2012 PPC budget in order! Download this free guide to get ahead of the pack.