For years, call tracking has been used by online advertisers to improve overall performance and optimize their online-offline campaigns.
Using call tracking analytics, publishers and marketers can track leads, measure conversions, and demonstrate the ROI of their site. For publishers selling ads, or for lead generation providers, call tracking identifies which ads, which campaigns, and even which marketing channels are producing calls — and conversions. With this data in hand, you can prove — and improve — the ROI for you and for your clients.
This webcast will discuss call tracking and how publishers and advertisers can benefit from it. Charles Laughlin of BIA/Kelsey will give an introduction to call tracking and analytics. John Busby will present some newly published, exclusive Marchex data on what advertisers think about phone calls, and the challenges and solutions to integrating online campaigns with offline phone calls.
Attend this webcast and learn:
- How call tracking works
- Latest trends — and challenges — in using digital media to drive phone calls
- How to use call tracking to demonstrate — and improve — your ROI
Charles Laughlin is SVP, Program Director and Managing Editor of BIA/Kelsey.
John Busby is VP of Advertising for Marchex Call Analytics.
Sponsored by Marchex
Marchex, Inc. is a leading mobile and online advertising company that drives millions of consumers to connect with businesses over the phone, delivers the most quality phone calls in the industry, and provides in-depth analysis of those phone calls.
Marchex supports its customers through a unique technology platform that has three primary components: (1) Call Analytics, which powers all of our advertising solutions, and allows partners to leverage data and insights that accurately measure the performance of mobile, online and offline call advertising; (2) Digital Call Marketplace, which connects hundreds of millions of consumer calls to our advertisers annually from a range of mobile and online sources on a Pay For Call basis; and (3) Local Leads, a white-labeled, full-service digital advertising solution for small business resellers that drives quality phone calls and other leads to their small business advertisers.
