Retargeting: What’s Your Strategy? What Marketers and Advertisers Need to Know

Date: Oct 11, 2011 1:00 EDT (10:00PDT)

Jeff Green, The Trade Desk


Retargeting has become a popular — and effective — way to deliver more targeted ads to prospects and consumers further up the sales funnel.

It can also involve a variety of strategies and tactics in order to be successful.

This webcast will cover what retargeting is, what types of creative strategies you can adopt, and how to successfully implement a retargeting campaign.

Attend this webcast and learn:

  • how retargeting works
  • what are the different kinds of retargeting strategies
  • how to set up a retargeting campaign

Jeff Green is Chief Executive Officer and Founder of The Trade Desk, a buy-side platform that uses a data focused approach to buy highly targeted display media Jeff’s career is dedicated to making media buying more efficient. He is an expert in ad exchanges and online advertising. Prior to The trade Desk he founded AdECN, the first exchange for online advertising, which was acquired by Microsoft in 2007.

Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media. Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting.