Mobile Search: The Agency Opportunity

Webcast date: Jan 31, 2012

Speakers:
Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, Yahoo!
Patrick Peters, Account Executive, Mobile Sales, Yahoo!

Acquisio

Search marketing is growing up. Mobile has become one of the largest areas of growth in search. As a search professional you already know there are already hundreds of millions of mobile searches conducted every week.

Do you know – Who’s searching for you on mobile devices? When are they Searching? How are they searching? How can you capitalize on those mobile searches? And as an agency – what opportunity do you have to be more successful with your mobile mix.

In this webcast, we’ll touch on the mobile search landscape, then delve into the top tactics to use for maximizing the results of your mobile search campaigns. Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, from Yahoo! and Patrick Peters, Account Executive, Mobile Sales, Yahoo!, will give you the winning formula for mobile search.

Join us for this webcast and you will learn:

  • The landscape of mobile search
  • Critical tactics to use for your mobile search campaigns
  • What to include in your campaigns
  • What you will need to optimize in your campaigns
  • Mobile search solutions agencies can leverage for their clients

Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media. Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting. Learn more at www.acquisio.com.

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