Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties.
The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI), vertical competition…. these are just a few of the trends that are transforming the digital landscape, and changing how brands function internally as well as how they relate to their customers.
Join Scott Brinker as he explores the five disruptions and explains how marketers can leverage them to their advantage, instead of being left behind.
Attend this webinar and learn how to:
- Infuse marketing into your product mission through growth hacking.
- Prepare your organization for AI-powered marketing.
- Navigate new client interfaces (VR, smartwatches, connected TVs).
- Use APIs and microservices instead of a “one suite fits all” approach to marketing technology.
5 Disruptions Reshaping Marketing As We Know It is brought to you by MarTech conference. Since 2014, MarTech has been the event for senior level marketing, IT, and digital executives at the intersection of marketing, technology, and customer experience. The next edition of MarTech will be held May 9-11, 2017 in San Francisco. An east coast edition of MarTech will be produced in Boston in October.