5 Disruptions Reshaping Marketing As We Know It

Date: Feb 14, 2017 1:00 EST (10:00PST)

Scott Brinker, Co-founder and CTO, ion interactive; Program Chair, MarTech; and Editor, chiefmartech.com

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties.

The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI), vertical competition…. these are just a few of the trends that are transforming the digital landscape, and changing how brands function internally as well as how they relate to their customers.

Join Scott Brinker as he explores the five disruptions and explains how marketers can leverage them to their advantage, instead of being left behind.

Attend this webcast and learn how to:

  • Infuse marketing into your product mission through growth hacking.
  • Prepare your organization for AI-powered marketing.
  • Navigate new client interfaces (VR, smartwatches, connected TVs).
  • Use APIs and microservices instead of a “one suite fits all” approach to marketing technology.

Register Now

Sponsored by Martech
MarTech is the international conference series for senior-level, hybrid professionals who are both marketing- and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists. The conference is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.