Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties.
The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI), vertical competition…. these are just a few of the trends that are transforming the digital landscape, and changing how brands function internally as well as how they relate to their customers.
Join Scott Brinker as he explores the five disruptions and explains how marketers can leverage them to their advantage, instead of being left behind.
Attend this webcast and learn how to:
- Infuse marketing into your product mission through growth hacking.
- Prepare your organization for AI-powered marketing.
- Navigate new client interfaces (VR, smartwatches, connected TVs).
- Use APIs and microservices instead of a “one suite fits all” approach to marketing technology.