Digital Competitive Intelligence — A Practical Guide to Improve Paid Search Marketing

An AdGooroo Special PPC Report

No marketing vehicle is more rooted in direct, head-to-head competition than Paid Search. Learn how to use Digital Competitive Intelligence to gain the edge with this informative, step-by-step guide from industry leader AdGooroo.

  • Find your top PPC competitors
  • Identify competitors’ best-performing ad copy
  • Identify competitors’ most effective landing pages
  • Estimate competitors’ traffic and budgets
  • Identify and avoid competitors’ mistakes
  • And more

Marketers who utilize the tactics and strategies contained in this guide are three times more likely to be seen on the search engines than their top 20 competitors. What’s more, they often reduce their CPC prices in the process.

Sponsored by AdGooroo

AdGooroo is a Kantar Media company and global leader in Search Marketing Intelligence that helps the world’s best known brands and their agencies achieve a competitive advantage in the search marketplace. Offering a complete picture of the search marketing landscape, AdGooroo enables clients to view current and historical data—including spend estimates, performance statistics, keywords and ad creative—for virtually any advertiser’s text ad and product listing ad campaigns across desktop, tablet and mobile search in more than 50 countries.

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