Acquire New Customers With Mobile Pay For Call Advertising

Date: Sep 5, 2012 1:00 EST (10:00PST)

Matt Booth, Senior Vice President and Program Director, Interactive Local Media
John Busby, Vice President, Marchex Institute


Did you know that customer phone calls convert at a rate of up to 5x greater than search based leads? And, phone numbers in mobile applications convert to calls 62% of the time versus just 7% on desktop . By leveraging pay for call advertising on multiple mobile media sources combined with call analytics to test and optimize the call program, advertisers can increase inbound customer calls and dramatically lower their user acquisition cost.

This webcast will discuss mobile advertising and how advertisers, using call tracking and analytics, can increase mobile pay for call advertising performance to unlock new revenue opportunities with pay for call programs.

Matt Booth of BIA/Kelsey will give an overview of mobile advertising trends, as well as growth projections. John Busby will discuss practical tactics and tools for capitalizing on the mobile advertising opportunity to generate quality inbound calls from customer prospects and provide customer data to guide decisions.

Attend this webcast and learn:

  • Advertising Agencies: Strategies and tools to drive and measure phone calls from mobile advertising
  • Corporate Advertisers: Trends in mobile advertising and how to leverage them to generate new customers
  • Small-To-Medium Sized Businesses: How to leverage call tracking and analytics to capture inbound phone calls and increase revenue.

Sponsored by Marchex
Marchex understands the best customers are those who call your company - they convert faster, buy more, and churn less. Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers, bridging the physical and digital world, to help brands maximize their marketing investments and operating efficiencies to acquire the best customers. Please visit, or @marchex on Twitter (, where Marchex discloses material information from time to time about the company, its financial information, and its business.

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