Inside the Black Box: Debunking the Myths of Link Spam Detection – and How You Can Benefit From It

Date: Oct 6, 2011 1:00 EST (10:00PST)

Eric Ward, Chief Link Evangelist, AdGooroo
Richard Stokes, CEO, AdGooroo


There’s no shortage of conventional wisdom on how good SEOs can navigate the potentially dangerous game of web spam detection, in which the search engines and link spammers are constantly trying to outsmart and stay one step ahead of the other.

The trouble is, most of it’s wrong.

In this webcast, link-building expert Eric Ward and AdGooroo CEO Richard Stokes will provide an unprecedented look inside the "black box" of the search engines to 1) reveal the formulas being used to determine quality links from spam and 2) debunk the myths surrounding page rank, keyword density, title length, anchor text, word length, high value advertising terms and more.

Attend this webcast and learn:

  • Which factors matter most in determining quality links from web spam that can hurt your rankings
  • How to identify "borderline" as well as blatant web spammers (and keep your backlinks away from their sites)
  • How SEOs can take advantage of this knowledge to fuel winning link building strategies and optimize natural search traffic

Eric Ward is a leading industry authority on links and link-building and the Chief Link Evangelist at AdGooroo. He is a regular contributor to Search Engine Land’s column “Link Week,” as well as a frequent instructor at the SMX Boot Camp session on Link Building. Eric was one of 25 Internet marketing experts profiled in the book “Online Marketing Heroes”.

Richard Stokes is founder and CEO of AdGooroo. With more than 15 years’ experience in technology and advertising management, he is a frequent speaker at industry events and the author of two books, “Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords” and “The Ultimate Guide to Pay-Per-Click Advertising”.

Sponsored by AdGooroo

AdGooroo is a Kantar Media company and global leader in Search Marketing Intelligence that helps the world’s best known brands and their agencies achieve a competitive advantage in the search marketplace. Offering a complete picture of the search marketing landscape, AdGooroo enables clients to view current and historical data—including spend estimates, performance statistics, keywords and ad creative—for virtually any advertiser’s text ad and product listing ad campaigns across desktop, tablet and mobile search in more than 50 countries.

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