Influencer Marketing & Authorship for SEO Now – October 21, 2014

Date: Oct 21, 2014 1:00 EST (10:00PST)


Jessica Bowman, Founder and CEO of SEOinhouse
Matt Roberts, Chief Strategy Officer, Linkdex


Developing relationships with what the search engines call ‘topical authorities’ and becoming one yourself is one of the cornerstones of SEO Now.

The session will be lead by Matt Roberts, the Chief Strategy Office of Linkdex, the leading Enterprise SEO Platform and winner of Best SEO Software at the US Search Awards.

Matt will be using Linkdex’s unique data to illustrate how individual companies and their authors have been successful in utilizing authorship and influencer marketing to drive SEO performance.

Matt will be joined by Jessica Bowman from In-house SEO. Drawing from her success creating and implement successful SEO strategies, Jessica will show how topical authorities’ should be an integral part of any company’s digital marketing strategy

This session will explore:

  • Why big brands need to have a strategy for both authorship and influencers.
  • How your business and your content writers can become topical authorities in your market to grow SEO revenues.

Matt Roberts is a marketing veteran with 10 years in traditional ad agencies and 10 years in digital. He’s the co-founder of the award winning SaaS Marketing Platform, Linkdex. Together with his Linkdex team he’s working with brands and agencies globally to create the technology needed to give brands a competitive advantage.

Jessica Bowman has 12+ years experience in enterprise-level SEO and finds the needle-mover solutions often come through development and marketing operations. While she knows advanced strategic and technical SEO, she often steps into the role of SEO management consultant – applying her SEO methodology to processes and operations of non-SEO teams.

Sponsored by Linkdex
To maximize your Organic Media ROI you need to integrate your Content, Search, Social and PR strategies and measure their impact. Linkdex is the SaaS marketing platform where marketing teams use insights from smarter data to plan and manage integrated digital marketing campaigns.

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