Growing Your Business With Customer Reviews – October 30, 2014

Date: Oct 30, 2014 1:00 EST (10:00PST)

Chris Silver Smith, President, Argent Media
Andrew Shotland, Local (SEO) Consultant,
Jonathan Hinz, Director, Product Marketing, US., Trust Pilot


Positively impact your business by building trust through online customer reviews.

Online customer reviews are a unique and outstanding form of marketing to incorporate into your business. Through reviews, your brand, products and services are exposed to consumers, increasing their awareness of who you are, what you do, and how well you do it.

They can provide a stronger customer engagement that would cost you plenty through traditional marketing channels. Capitalizing on the insights from customer reviews has proven to dramatically increase search traffic and landing page conversion rates as well as build a stellar online reputation.

In this webcast Chris Silver Smith and Andrew Shotland will illustrate how implementing a third-party customer review platform will positively impact your branding and SEO efforts while decreasing the marketing cost of conversions up to 70%.Then Trustpilot will share proven case studies that demonstrate how real customers have achieved great results.

Attend this webcast to learn:

  • How to collect customer reviews to build an online reputation
  • How to increase undecided customer conversions
  • How customer reviews can increase search engine rankings
  • 5 questions to ask before selecting a customer review platform

Chris Silver Smith, President, Argent Media Chris Silver Smith, the President of Argent Media, has an extensive background in search engine optimization and online marketing. He has worked for some of the top agencies in the SEO industry, researching and developing search optimization and providing search marketing strategies for Fortune 500 and Internet Retailer 500 companies.

Andrew Shotland, Local Search Engine Optimization (SEO) Consultant, Andrew Shotland is the proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy.

Jonathan Hinz, Director, Product Marketing, US., Trustpilot Jonathan Hinz is a 14-year veteran of helping businesses win new markets with engaging solutions and products that fit market needs. He has spent his career leading innovation and product change to maximize output in a variety of roles at Verizon. Jonathan is accomplished in leading product innovation, expansions, and ability to build and sustain mutually beneficial relationships.

Sponsored by Trustpilot
Trustpilot is an online review-driven community and platform that builds relationships between consumers and businesses. Launched in 2007, it has seen rapid adoption and now provides over 95,000 ecommerce businesses with TrustScores based on more than 10 million reviews. Trustpilot enables businesses to engage with customers directly, inviting them to provide reviews of their online experience. This gives brands, in an increasingly crowded online world, the chance to have a better dialogue with customers and channel feedback to improve business operations and customer satisfaction.

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