Global Domination through PPC: What you MUST know to succeed internationally

Date: Jun 14, 2011 1:00 EST (10:00PST)

Gerry Routledge, Acquisio
Nathalie Molina, Lionbridge
Gal Steinberg, Lionbridge
Pat McManus, Smart Destinations


Looking to maximize the performance of your clients’ international PPC campaigns, but not sure how to make it happen?

Learn about a surefire strategy in this webinar, “Global Domination through PPC: What you MUST know to succeed internationally.”

Hosted by Acquisio, with special guests Nathalie Molina and Gal Steinberg from globalization firm Lionbridge and Pat Mcmanus of Smart Destinations, this pre-recorded webcast will teach you:

  • How to increase PPC conversions using localized ad text, landing pages, and websites
  • How to rebuild your keywords to target international markets
  • Why machine translation can actually harm your PPC campaigns
  • How to easily scale multiple international PPC campaigns using local experts

Sponsored by Lionbridge

As the world's largest marketing localization firm, Lionbridge combines language expertise and operational capabilities to enable more than 800 world-leading brands to engage their global customers with the greatest impact. We provide industry-leading translation and localization services, as well as highly scalable global marketing solutions to fuel customer loyalty, enhance client service, ensure brand messaging and drive global growth. By leveraging our global operating model, flexible approach to technology and deep language and cultural expertise to support global marketing execution, brands are able to deliver local relevance on a global scale.

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