Global Content Marketing for Enterprise: Today’s Technologies and Tactics

Date: Sep 24, 2015 1:00 EST (10:00PST)

Scott Abel, Author, Blogger and Presenter, The Content Wrangler
Dr. Andrew Bredenkamp, CEO, Founder and Chairman, Acrolinx


Join globally recognized author, blogger and presenter, Scott Abel (The Content Wrangler) and Dr. Andrew Bredenkamp, Acrolinx CEO one of the leading authorities on computational linguistics as they share how companies like IBM, Facebook and Paypal are crushing the competition with great content at scale. They will share technologies, tactics and tricks the big guys are using to gain market share with exceptional content.

This engaging webinar will be packed with insightful research, compelling case studies and hard-hitting advice for companies competing in the content era.

You’ll learn:

  • How you can establish a unified program for your content strategy without eroding your brand and message.
  • How you can use new technologies to engage and increase your reach.
  • How to avoid the costs and common failures of global content delivery.

Scott Abel is founder and President of “The Content Wrangler”, co-founder of the Intelligent Content Conference, Information Development World and founding member of Content Management Professionals. Scott is globally recognized as one of the most engaging experts in the field of content strategy and his conferences have drawn thousands of attendees

Dr. Andrew Bredenkamp has over 20 years of experience in multilingual content development. Before starting Acrolinx, Andrew was Head of the Technology Transfer Centre at the German Research Center for Artificial Intelligence (DFKI) Language Technology Lab.

Sponsored by Acrolinx.

Sponsored by Acrolinx

Acrolinx helps the world's greatest brands create amazing content. Content that's on-brand, on-target, and that drives business results. Built on the most advanced linguistic analytics engine, our software helps companies like Adobe, Boeing, Google, and Philips create content that's more engaging, enjoyable, and impactful.

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