Energize Your Content Strategy with Buyer Personas & Buyer Journeys

Date: Dec 4, 2014 1:00 EST (10:00PST)

Speakers:
Bryan Eisenberg, Founder & CMO IdealSpot
Mason Bradbury, Revenue Enablement Manager, Conductor

Conductor

With today’s savvy consumer, killer content is only “killer” if you know your audience. Your content needs to relate to your buyers in meaningful and lasting ways. Reaching your marketing goals means understanding who your buyers are and where they are in the purchase process. Learning how to use research and technology to identify your buyer personas and buyer journey is critical to improving the customer engagement of your content.

Today, Web Presence Managers are being intentional about putting the right content in front of the right customer at the right time. In this webcast NY Times bestselling author, Bryan Eisenberg will share with us – how understanding your buyer’s persona will improve communication with your buyers to promote better customer experience down the funnel. Mason Bradbury, will follow with a case study showing the results of improved customer communication.

In this webcast you will learn:

  • How to develop your buyer personas
  • Tips on locating content opportunities as well as finding and fixing ineffective content
  • How to address each stage of the funnel to improve your ROI

Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner in 2010.

Sponsored by Conductor
Conductor is a global software company with a passion for helping companies realize the full potential of their website. Leading brands use Conductor’s Website Optimization & Intelligence platform to deliver digital experiences that get found organically in search and drive value. Its platform provides actionable SEO, content, and technical website intelligence paired with real-time website monitoring to accelerate—and protect—digital growth. Learn how Conductor can transform any website into a growth engine at conductor.com.

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