What is the Economic Impact of SEO Media Services

Date: Nov 6, 2014 1:00 EST (10:00PST)

Dean Davison, Principal Consultant, Forrester Research
Shar VanBoskirk, VP, Principal Analyst Forrester Research
Collin Cornwell, VP, Client Strategy, Covario


Using an outside expert resource for global SEO and earned media services can make your search marketing campaigns take off from average to a very valuable investment – especially when compared to other online media strategies. But how do you justify the cost to your management? Can you show a positive economic impact resulting from an SEO and earned media services contract?

LIVE on this webcast, Forrester TEI (Total Economic Impact™ )Project Director Dean Davison will walk you through the financial impact of Covario SEO, content marketing and other earned media services for this global technology leader. Dean will explain the financial model and framework so you will be able to estimate your personal Total Economic Impacts using techniques shown in this case study.

To complement the TEI case study’s findings, Forrester Principal Analyst and search marketing authority Shar VanBoskirk, will kick-off the webinar with a high-level view of digital marketing trends. Shar will share her perspective on the overall search and content marketing space as it relates to the important role of earned media strategies. To help answer your questions, Shar and Dean will be joined by Collin Cornwell, Vice President of Global Client Strategy at Covario, who works closely with the client profiled in the TEI study.

Attend this webcast and learn:

  • The latest global trends in SEO, content marketing and earned media strategies
  • A financial model and framework to estimate your TEI
  • TEI from a totally independent case study conducted by experts at Forrester
  • How to build internal organizational support and governance for global earned media campaigns

Ask your personal questions to the experts LIVE!

Sponsored by Covario
This webcast is sponsored by Covario, Inc. Covario is an award-winning, full-service search marketing firm that provides Fortune 500 companies with software and agency service solutions for organic search engine optimization (SEO), social media programs, display advertising and paid search advertising (PPC).

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