Content, Freshness and SEO for Large Sites: What’ s Important in 2012

Date: Jan 18, 2012 1:00 EST (10:00PST)

Rand Fishkin, SEOMoz
Katharine VanderDrift, Servio


In the past few months, Google has announced several important changes to its algorithms, from changes in encryption to rich snippets, from an emphasis on fresh content to a change in how paid search ads are displayed.

With Google’s recent updates to its freshness algorithms, maintaining fresh content has become more important than ever, particularly for larger websites with multiple pages. But how do marketers successfully build quality, scalable content?

This webcast features SEO expert Rand Fishkin of SEOMoz, who will review some of the recent changes in Google’s algorithms for freshness, and how marketers can build quality content across all their web pages. Following Rand’s presentation, we’ll hear from Katherine VanderDrift, Director of SEO at Servio. She will share case studies from two leading large sites detailing how they’ve tackled their content and freshness issues at scale..

Attend this webcast and learn:

  • What’s behind the latest Google freshness update
  • How to build freshness into content for a large website
  • How content, ranking, and SEO are intertwined

Rand Fishkin is CEO & Co-founder of the SEO software company SEOMoz.

Katharine VanderDrift is Director of SEO for Servio, and is the creator of Search Marketing Week in Review.

Sponsored by Servio
Servio is a leader in enterprise-scale content creation and categorization for the eCommerce and online publishing sectors. The company brings extremely efficient production to the world of handcrafted content and product marketing. Servio combines the power of technology with human skill and judgment to unlock the power of its clients’ web pages and the data that powers them. Servio produces highly optimized product and category pages, buyer’s guides, and articles as well as high scale data verification and categorization. Clients include Wal-Mart, Staples, eBay, Target and Orbitz. Servio's proprietary platform combines process efficiency and skilled workers to deliver perfectly optimized, original, handcrafted content at massive, global scale.