Best Practices for Click-to-Call for Mobile Search – for Advanced Marketers

Date: Jul 28, 2015 1:00 EST (10:00PST)

Greg Sterling, VP Strategy and Insights at Local Search Association
Cody Kunning, Director of Search Engine Marketing, Marchex
Nilesh Dhawale, Senior Program Manager, Product and Engineering, Marchex


To prosper in today’s mobile climate, paid search advertisers must be able to accurately attribute mobile advertising calls to the channel, advertisement, keyword, and even web session responsible for generating the call.

This is not click-to-call 101. In this webinar we are going to take a deep dive into the best practices and optimizations for click-to-call mobile search. Our speakers will take us through the challenges marketers face when measuring call conversion and a deep dive on call analytics for search including ways to get even more out of your call analytics.

Join us for this webcast and learn:

  • How brands are using call analytics to win at mobile search
  • The two types of phone calls from mobile search – and why keyword attribution is necessary to optimize for both
  • Why you need click-to-call keyword attribution in bid management tools, like Kenshoo, Marin & DoubleClick

Sponsored by Marchex
Marchex understands the best customers are those who call your company - they convert faster, buy more, and churn less. Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers, bridging the physical and digital world, to help brands maximize their marketing investments and operating efficiencies to acquire the best customers. Please visit, or @marchex on Twitter (, where Marchex discloses material information from time to time about the company, its financial information, and its business.

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