Best Practices for Click-to-Call for Mobile Search – for Advanced Marketers

Date: Jul 28, 2015 1:00 EST (10:00PST)

Speakers:
Greg Sterling, VP Strategy and Insights at Local Search Association
Cody Kunning, Director of Search Engine Marketing, Marchex
Nilesh Dhawale, Senior Program Manager, Product and Engineering, Marchex

Marchex

To prosper in today’s mobile climate, paid search advertisers must be able to accurately attribute mobile advertising calls to the channel, advertisement, keyword, and even web session responsible for generating the call.

This is not click-to-call 101. In this webinar we are going to take a deep dive into the best practices and optimizations for click-to-call mobile search. Our speakers will take us through the challenges marketers face when measuring call conversion and a deep dive on call analytics for search including ways to get even more out of your call analytics.

Join us for this webcast and learn:

  • How brands are using call analytics to win at mobile search
  • The two types of phone calls from mobile search – and why keyword attribution is necessary to optimize for both
  • Why you need click-to-call keyword attribution in bid management tools, like Kenshoo, Marin & DoubleClick

Sponsored by Marchex
Marchex understands the best customers are those who call your company - they convert faster, buy more, and churn less. Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers, bridging the physical and digital world, to help brands maximize their marketing investments and operating efficiencies to acquire the best customers. Please visit https://www.marchex.com/blog, https://www.marchex.com/blog or @marchex on Twitter (Twitter.com/Marchex), where Marchex discloses material information from time to time about the company, its financial information, and its business.

Related resources: Webinars.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2025 Digital Marketing Depot is a Trademark of Semrush Inc.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 800 Boylston Street, Suite 2475, Boston, MA USA 02199. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.