Social media’s rapid rise over recent years gave marketers exciting new tools for communicating with customers and prospects. Suddenly, established marketing tactics such as email were seen as old fashioned, one-way channels that consumers were increasingly likely to ignore.
But rather than making email obsolete, social media has made email an even more powerful marketing channel: it gives marketers other online options besides an outbound email campaign for messages they want to share with their audiences. And, research shows that social media usage actually makes consumers more engaged with their email.
As a result, smart marketers have learned that email and social media are complementary not competitive channels. The best results come when marketing strategy integrates social media and email marketing to grow your audience, share your company’s content, convert more prospects into customers, and boost your campaign ROI.
This guide will give you the tools to do so.
Table of Contents
Discovering Where Your Audience Is
Using Social Networks to Grow Your Email List
Using Email to Grow Social Followers and Expand Your Reach
Developing the Right Content Approach for Each Channel
Tying it All Together for Integrated Campaigns
Monitoring Metrics and Measuring Results
Sponsored by HubSpot HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 5000 companies in 34 countries attract leads and convert them into customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool, WebsiteGrader.com, which has more than 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts.
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