The Definitive Guide to Integrating Social Media and Email Marketing

Social media’s rapid rise over recent years gave marketers exciting new tools for communicating with customers and prospects. Suddenly, established marketing tactics such as email were seen as old fashioned, one-way channels that consumers were increasingly likely to ignore.

But rather than making email obsolete, social media has made email an even more powerful marketing channel: it gives marketers other online options besides an outbound email campaign for messages they want to share with their audiences. And, research shows that social media usage actually makes consumers more engaged with their email.

As a result, smart marketers have learned that email and social media are complementary not competitive channels. The best results come when marketing strategy integrates social media and email marketing to grow your audience, share your company’s content, convert more prospects into customers, and boost your campaign ROI.

This guide will give you the tools to do so.

Table of Contents

  • Introduction
  • Discovering Where Your Audience Is
  • Using Social Networks to Grow Your Email List
  • Using Email to Grow Social Followers and Expand Your Reach
  • Developing the Right Content Approach for Each Channel
  • Tying it All Together for Integrated Campaigns
  • Monitoring Metrics and Measuring Results
  • Sources

Sponsored by HubSpot
HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 5000 companies in 34 countries attract leads and convert them into customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool, WebsiteGrader.com, which has more than 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.