No question about it – the agency landscape has been shifting recently. With addition of new channels such as social and mobile, plus the introduction of new advertising technologies, search agencies must adapt in order to succeed.
This webcast features Sean Corcoran of Forrester Research, who will discuss the evolution of the Search Agency, and what agencies can look for in the coming year.
Attend this webcast and learn:
- What role agencies should play in social media marketing
- Why “technology innovation is the new creative”
- What agencies need to know about analytics
- How agencies can meet today’s challenges head on
Sean Corcoran is a Senior Analyst at Forrester Research, Inc. He is a leading expert on online advertising, social marketing, emerging media,and advertising agency relationships and structure. Prior to working at Forrester, Sean had more than a decade of interactive marketing experience both for large agencies as well as large brands.
Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.
Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting.
