Paid search is an effective marketing strategy to help a brand own the search engine results page (SERP), it can also make a noticeable difference on the bottom line by increasing revenue. The question is what is the best way to increase the efficiency of your paid search efforts?
In this webcast Brad Geddes and Ginny Marvin will discuss the current state of PPC automation and share their expert opinion on PPC search engine marketing best practices. They will discuss the importance of using next-gen tools to significantly improve the effectiveness of search advertising campaigns.
Join us for this webcast and learn:
- Top 5 reasons why your organization would benefit from PPC automation
- Best practices of what to automate
- How automation can improve your overall ROI
Brad Geddes: Brad Geddes is the Founder of Certified Knowledge, a company dedicated to PPC education & training; Official Google AdWords Seminar Leader, and author of Advanced Google AdWords.
Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.