PPC Automation 2014 – The ROI of Paid Search Automation

Date: Jul 22, 2014 1:00 EDT (10:00PDT)

Speakers:
Brad Geddes, Founder of Certified Knowledge
Ginny Marvin,Search Engine Land Contributing Writer, Third Door Media

Paid search is an effective marketing strategy to help a brand own the search engine results page (SERP), it can also make a noticeable difference on the bottom line by increasing revenue. The question is what is the best way to increase the efficiency of your paid search efforts?

In this webcast Brad Geddes and Ginny Marvin will discuss the current state of PPC automation and share their expert opinion on PPC search engine marketing best practices. They will discuss the importance of using next-gen tools to significantly improve the effectiveness of search advertising campaigns.

Join us for this webcast and learn:

  • Top 5 reasons why your organization would benefit from PPC automation
  • Best practices of what to automate
  • How automation can improve your overall ROI

Brad Geddes: Brad Geddes is the Founder of Certified Knowledge, a company dedicated to PPC education & training; Official Google AdWords Seminar Leader, and author of Advanced Google AdWords.

Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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Sponsored by DoubleClick
Built on Google infrastructure, DoubleClick™ Search makes it faster and easier to manage large search campaigns across AdWords, Microsoft adCenter and Yahoo Search Marketing. Powerful, easy-to- use workflow and reporting features save you time, while strategic bid optimization features help you improve performance. Native integration with the DoubleClick™ platform allows you to manage and track all your digital ad buys across one platform, enabling rich, cross- channel reporting and attribution.