There’s no shortage of conventional wisdom on how good SEOs can navigate the potentially dangerous game of web spam detection, in which the search engines and link spammers are constantly trying to outsmart and stay one step ahead of the other.
The trouble is, most of it’s wrong.
In this webcast, link-building expert Eric Ward and AdGooroo CEO Richard Stokes will provide an unprecedented look inside the "black box" of the search engines to 1) reveal the formulas being used to determine quality links from spam and 2) debunk the myths surrounding page rank, keyword density, title length, anchor text, word length, high value advertising terms and more.
Attend this webcast and learn:
- Which factors matter most in determining quality links from web spam that can hurt your rankings
- How to identify "borderline" as well as blatant web spammers (and keep your backlinks away from their sites)
- How SEOs can take advantage of this knowledge to fuel winning link building strategies and optimize natural search traffic
Eric Ward is a leading industry authority on links and link-building and the Chief Link Evangelist at AdGooroo. He is a regular contributor to Search Engine Land’s column “Link Week,” as well as a frequent instructor at the SMX Boot Camp session on Link Building. Eric was one of 25 Internet marketing experts profiled in the book “Online Marketing Heroes”.
Richard Stokes is founder and CEO of AdGooroo. With more than 15 years’ experience in technology and advertising management, he is a frequent speaker at industry events and the author of two books, “Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords” and “The Ultimate Guide to Pay-Per-Click Advertising”.
Sponsored by AdGooroo
Founded in 2004, AdGooroo is a leading provider of Digital Marketing Intelligence that drives competitive advantage for Internet marketers. Through the company’s powerful suite of on-demand tools, marketers can tap into the world’s largest database of search and display marketing data to gain actionable intelligence on their top competitors’ keywords, ad creative, backlink data, campaign statistics, budgets and more. More than 4,000 advertisers and agencies use AdGooroo each year to build long-term competitive advantage in the areas of paid and organic search, link building, display advertising, business-to-business lead generation and online trademark protection.
