Facebook Advertising: Build, Test, Optimize for Success

Webcast date: Jun 1, 2011

Speakers:
Addie Conner, SocialCode Inc.

Acquisio

It’s been said that ‘social media is the new SEO.’ This webcast explores the impact of social media on search marketing and what marketers need to know about how the two are inter-connected.

Facebook advertising continues to be hot — as marketers and advertisers see positive results from their campaigns.

This webcast explores how to build, test, and optimize ads for Facebook. Social media expert Addie Conner will demonstrate how to build ads so they can be optimized. She’ll also cover:

  • Why — and how — Facebook advertising differs from PPC
  • What you need to know about ad testing and optimization
  • Avoiding FB ad fatigue

Addie Conner is Vice President of Advertising at SocialCode, Inc., an agency specializing in Facebook Advertising, and a division of the Washington Post. In her role at SocialCode, Inc., Addie manages hundreds of thousands of ads on Facebook weekly. She is a regular speaker at industry events.

Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media. Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting. Learn more at www.acquisio.com.

Related resources: Advertising, Facebook, Social Media, Webcasts.

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