Increasing Mobile Performance Through Advanced Call Analytics

Date: Jun 3, 2014 1:00 EDT (10:00PDT)

Jeff Braislin Sr. Product Marketing Manager, Marchex
Tim Graber Sr. Director of Product Engineering, Marchex

Calls driven from mobile search advertising are on the rise with as much as 70% of mobile search conversions occurring over the phone. This growing click-to-call trend makes measuring mobile driven calls vital for achieving advertising success. Without it, there is no way to accurately report results or make optimization decisions.

Using call tracking and analytics to accurately measure search driven calls, advertisers have increased advertising ROI up to 60% and have doubled the amount of leads generated from their campaigns.

To thrive in today’s mobile climate, advertisers must be able to accurately attribute mobile advertising driven phone calls to the channel, advertisement, keyword, and even web sessions responsible for generating the call.

Join us for this webcast and Learn:

  • Why advertising with Google to generate inbound customer calls is essential for businesses of all sizes and across a range of industries.
  • How measuring and analyzing calls from mobile advertising with Marchex Call Analytics can lower customer acquisition costs and increase ROI.
  • Best practices for driving and measuring inbound calls to grow your business recently featured in a Google and Marchex co promoted white paper.

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Sponsored by Marchex

Marchex is a mobile advertising technology company. The company provides a suite of products and services for businesses that depend on consumer phone calls to drive sales. Marchex's mobile advertising platform delivers new customer phone calls to businesses, while its technology analyzes the data in these calls to help maximize ad campaign results. Marchex disrupts traditional advertising models by giving businesses full transparency into their ad campaign performance and charging them based on new customer acquisition.