Search marketing has become a key ingredient for driving traffic to websites. As potential customers use search engines to look for products or services, every business wants its website to show up first. The successful sites are those that use search marketing to drive trusted traffic and convert searchers into customers.
What are the basics for search marketing success? How do you build a website that will rise to the top of the list and attract your potential customer?
In this webcast, search industry veteran Disa Johnson will cover the basics of search marketing — from keywords and title tags to link-building and search-friendly copywriting. We’ll focus on search engine optimization (SEO), but will also cover the basics of pay-per-click (PPC) and the impact of social media sites.
Following Disa’s presentation, Bob Angus of Verisign will discuss the importance of building a secure site and generating trusted traffic — with tips for getting started. He’ll walk through 5 online businesses and reveal specific techniques for how they improved clicks, stayed off black lists, and boosted profits.
This is a must-attend for anyone involved with web design or development — or online marketing — for a small-to-medium sized business (SMB.)
Disa Johnson has over 10 years experience in Search Marketing and Web Services. Widely acknowledged as a top technical search-marketing expert and industry leader, Disa’s expertise helped foster the development of the search marketing industry. She has pioneered best practices and methodology since the very first days of Web search.