What is the economic impact of SEM services? Is it worth it?

Date: Feb 28, 2013 1:00 EST (10:00PST)

Shar VanBoskirk, VP, Principal Analyst, Forrester Research, Inc.
Reggie Lau, Total Economic Impact (TEI) Consultant, Forrester Consulting
LuRae Lumpkin, Vice President, Global Paid Media Services, Covario


Using an outside source for search engine marketing (SEM) services can help your search campaigns take that leap from average to an incredibly valuable and quantifiable investment. But how do you justify the cost to your management? Can you show a positive economic impact resulting from an SEM or paid search services contract?

Commissioned by the Covario search agency, Forrester Consulting used its Total Economic Impact™ (TEI) methodology to produce a case study that focuses on the financial impact and return on investment of Covario’s SEM services for a global direct response company.

Featured on this LIVE webcast will be Forrester’s TEI Project Director, Reggie Lau, who will walk you through the financial impact of Covario’s paid search program for this global direct response company . Reggie will explain the financial model and the framework of the study so you will be able to assess your personal potential Total Economic Impact using techniques similar to those that will be illustrated in the case study.

To complement the TEI case study findings, guest speaker Forrester Vice President and Principal Analyst Shar VanBoskirk, a leading global authority in search marketing, will kick-off the webinar with some preliminary comments about the recent evolution of search into what she calls “Discovery Marketing.”

Covario encourages you to bring your questions to the broadcast. We will have a LIVE Q&A with Forrester following their presentations.

Attend this webcast and learn:

  • the benefits of ongoing, continual SEO site audits
  • the critical elements to watch for to maintain a healthy website
  • how to free up valuable resources with automated site audits

Sponsored by Covario
This webcast is sponsored by Covario, Inc. Covario is an award-winning, full-service search marketing firm that provides Fortune 500 companies with software and agency service solutions for organic search engine optimization (SEO), social media programs, display advertising and paid search advertising (PPC).

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