What Every Marketer Should Know about Social Audience Engagement

Date: Dec 15, 2015 1:00 EST (10:00PST)

Bob Ciccone, Head of Product Strategy and Management, NetBase
Chris Leet, Sr. Director of Product Marketing, NetBase


The most powerful way for brands to engage consumers is by connecting with them as individuals. Marketers can now go beyond demographic targeting to create completely custom audiences using psychographics and social behavior data to understand what consumers love, what they want, and what they are going to do next. This authentic view of valued audiences has already been proven by leading B2C companies to drive marketing strategy, content development, and targeted advertising.

Join this webinar to learn about a new innovation, NetBase Audience 3D™, that gives you the entire, dimensional social story and a profound understanding of your audience to drive real value.

Key takeaways will include:

  • How to take advantage of social, real-time data for a complete understanding of any audience
  • New Audience 3D product deep dive
  • Success stories from Taco Bell and 7-Eleven, Inc.

Bob Ciccone leads Product Strategy and Product Management at NetBase. Previously he was responsible for the Customer Success and Services team. He has over three decades of experience leading technology companies that serve blue chip enterprise customers. Prior to NetBase, Bob served as VP of Industry Solutions at Hewlett-Packard. His other roles included CEO of Cydelity, an online fraud detection solution vendor, an EVP of ArcSight, a VP of EDS/ATKearney focusing on strategic consulting, and a VP of Oracle in charge of application solutions and consulting services.

Christopher Leet leads product marketing at NetBase. A well-rounded professional, he has previously held a variety of positions at Intuit, leading Product Management for Intuit’s Global Payroll products and driving Corporate Strategy and Development efforts for Intuit’s Global Business Division.

Sponsored by Netbase

NetBase is the leading enterprise social analytics solution for top consumer brands, their agencies, and their ecosystem partners to drive real business results.

NetBase is a SaaS solution that provides the fastest and most accurate social media analytics solutions for real-time and historical social data. Enables marketers to understand, analyze information, target and reach the right consumers, and measure social performance results.

NetBase enables customers to grow and protect their brand by growing revenue, reducing costs, lowering risk, and enhancing productivity. The platform was independently tested against top competitors for performance and came out 9X faster in surfacing insights and 50-70% more accurate than others. In addition, it's the only platform to give deep insight into behaviors, emotions, likes and dislikes for any brand, industry area, or audience.

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