The Evolving Role of the Marketing Technologist: Best Practices for Blending Marketing Art and Science

Date: Jun 9, 2015 1:00 EST (10:00PST)

Sunil Dodhia, Vice President, Technology, SapientNitro
Aaron Bolshaw, Group Mgr Database Marketing, Act-On Software


The pressure is on today’s digital marketers, as responsibility for investing in the right software to more effectively manage customer data shifts to the marketing organization. It’s not enough anymore to be creative… you’ve got to combine the art of marketing with the science of technology to automate marketing campaigns and achieve business goals.

But it’s easier said than done. The majority of marketers – 85% – say they don’t use marketing technology to its full potential!

Join Sunil Dodhia and Aaron Bolshaw as they explore the evolving role of the marketing technologist, and what it takes to be a compelling storyteller as well as a marketing technology whiz.

Attend this webcast and learn:

  • How to make your marketing more accountable to the C-suite.
  • How to effectively scale your PPC, SEO, content and email marketing efforts.
  • How to improve your marketing resource allocation for omnichannel marketing.

Sponsored by Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.

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