Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer – On Demand

Date: Oct 23, 2014 1:00 EST (10:00PST)

Jim Nail, Principal Analyst, Forrester Research
Michelle Boockoff-Bajdek, Executive Vice President, Sales & Marketing, Quaero


49% of US online adults are now “always addressable.” These people are critical to your business: they spend more, are more engaged socially, and are willing to give data in exchange for value. So, how do you identify and monetize these high-value customers?

In this Webinar, guest speaker Forrester Research, Inc.’s Principal Analyst Jim Nail & Quaero’s Michelle Boockoff-Bajdek will discuss:

  • Cross-device tracking in an industry with no standard solutions
  • Serving the audience, not the device
  • How second screening is additive to both the viewing and buying experience as well as the bottom line
  • Making multi-screen users your most valuable fans and best customers

We hope you’ll join us for the Screen Wars conversation on October 23rd!

Jim Nail is a principal analyst at Forrester Research serving marketing leaders and leads Forrester’s coverage of online video, the evolution of television advertising, the digital transformation of advertising agencies, and marketing optimization. In his 30-year marketing career, Jim has been at the forefront of applying new technology-enabled strategies to marketing.

Michelle Boockoff-Bajdek brings almost 20 years of technology marketing and marketing services experience to Quaero. She channels her experience as a consultant into the role of chief evangelist, helping companies understand how to make their data work for them, not against them.

Sponsored by Quaero

At Quaero, we want our clients to be heroes by building long-lasting, profitable relationships with their customers.

But it takes more than a red cape to make that happen. We leverage our scalable customer data platform and utilize advanced analytics to ensure that insight derived from data guides every interaction across all channels. The result: better engagement, richer experiences, and increased customer value.

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