Powerhouse Holiday Marketing Strategies for Online Retailers

Date: Sep 29, 2011 1:00 EST (10:00PST)

Nick Drabicky, Client Services Manager, iProspect


Think it’s too soon to shop online for holidays? Think again. Some retailers are already kicking off their holiday promotions. Attend this webcast and find out how online retailers and e-commerce sites can best get ready for the 2011 online holiday shopping season.

The webcast will include an overview of online retail and how select categories performed — as well as discussion of how to evaluate your own performance from last year, and what opportunities may exist in the coming holiday season. Come learn from savvy retailers how to set priorities, evaluate your efforts from last year, and leverage the rising online buying trends to bring stellar sales revenues.

We’ll hear first from iProspect on best practices for getting ready for online holiday retail — then we’ll have a case study that illustrates how one online retailer successfully prepared for the holiday season — now.

Nick Drabicky is Client Services Manager at iProspect, where he has become a well-respected leader within the company, primarily with luxury and premium clients.

He specializes in fully integrated digital campaigns, drawing from experience across multiple channels, including PPC, display, and attribution analysis. Nick has developed highly successful performance marketing strategies and delivered significant ecommerce growth for brands including Neiman Marcus and Estee Lauder Companies, among others.

Nick provides thought leadership as a key member of the iProspect Luxe Group, a specialty group of online marketers and online luxury retailing experts. He is a graduate of St. Edwards University and has worked at iProspect since 2008.

Sponsored by iProspect
iProspect is a leading global digital performance agency. The company helps many of the world’s most successful brands maximize their online marketing ROI through paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: Internet Retailer’s Top 500 List in 2009, 2010 and 2011, the 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With US offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152.