Deliver Smarter Cross-Channel Online Marketing Opportunities with Attribution Modeling

Date: Sep 19, 2013 1:00 EST (10:00PST)

Speakers:
Chris Sherman, VP of Event Editorial, Third Door Media
Nick Morrelli, Senior Digital Analyst, Covario
Anthony Stagg, Senior Digital Analyst, Covario

Covario

Do you really know what marketing channels are driving conversions? Join the experts at Covario as they share real case studies that demonstrate the importance of using attribution to better understand the path to conversion, to reveal and maximize cross-channel online marketing opportunities. Learn how to develop a smarter strategy that includes going beyond last click attribution to understand online conversion to drive strategy and increase ROI and ROAS.

Join this webinar and learn:

  • Why it’s smart to consider different types of attribution modeling
  • How interaction analysis reveals channel synergies
  • Why same session data can skew results
  • How to apply the insights from attribution to drive channel marketing and investment decisions

Sponsored by Covario
This webcast is sponsored by Covario, Inc. Covario is an award-winning, full-service search marketing firm that provides Fortune 500 companies with software and agency service solutions for organic search engine optimization (SEO), social media programs, display advertising and paid search advertising (PPC).

Related resources: Webinars.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.