Energize Your Digital AdWords Campaigns With Call Analytics

Date: Jul 22, 2015 1:00 EST (10:00PST)


McKay Allen, Director of Content and Communications, Convirza
Gerry Routledge, Senior Sales Engineer, Acquisio


In this webinar, Gerry Routledge and McKay Allen will take you through the nitty-gritty of how to incorporate call analytics into your AdWords campaign. They’ll explain how call analytics works with AdWords and how this integration can improve the conversion rate of your ad campaigns.

Join us for this webcast and learn:

  • 4 simple rules for successful AdWords campaigns
  • How automation can increase your conversions
  • Why call tracking should be an integral part of today’s digital marketing plans

McKay is the Director of Content and Communications at Convirza. He has spoken at marketing events across North America including SMX. He has authored numerous articles and he has even been hailed as a ‘Marketing Jedi’ and ‘one-man lead generation powerhouse’ by Direct Marketing News.

Gerry is an experienced PPC manager from the first days that ads were served on search platforms, Gerry was formerly an Acquisio client. Currently, he combines his marketing experience with his in-depth product knowledge as Acquisio’s Senior Sales Engineer. He engages with Acquisio’s enterprise-level clients to develop custom implementations and a seamless integration between Acquisio and the clients’ existing systems.

Sponsored by Convirza

Convirza is the first enterprise call marketing analytics and optimization platform. We combine traditional call tracking with the powerful analysis of phone calls. Convirza uses speech recognition technology and sophisticated algorithms to gauge lead quality, measure conversions, and take action with fully-baked marketing automation. We help sophisticated marketers make better decisions, improve close rates, and increase revenue.

Convirza is growing rapidly. We recently acquired a division of CallSource and changed our name from LogMyCalls to Convirza. We are headquartered in the Silicon Slopes of Utah with a satellite office in Agoura Hills, California.

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