Email+Social = Profitable Client Retention

Date: Jun 26, 2013 1:00 EST (10:00PST)

Moderator: Monica Wright,Director of Community at Marketing Land
Panel includes:
Kyle Lacy
, Senior Manager of Content Marketing & Research, ExactTarget
Mike Corak, SVP Integrated Digital Strategies, ethology


It’s been proven time and time again that it is cheaper for a company to keep a customer, than bring on a new customer. In order to effectively grow customer loyalty and compete in today’s Digital marketplace, companies today need to take the offensive. It is critical to understand their complete digital marketing strategy including their email and social networking tactics.

During this webcast, our speakers will share strategies from three different perspectives – agency, brand advertisers and an email technology partner. All three will highlight different ways today’s digital marketers are using email and social media to augment and drive brand loyalty and customer retention of a company’s products and/or services.

Attend this webcast and learn:

  • Why incorporating your email program with your social media efforts is essential to client communication
  • Email techniques to track and improve programs that increases brand loyalty
  • From a top brand advertiser – how they used email/social media strategies for successful long term client retention

Sponsored by ethology

Ethology is the integrated digital marketing agency for evolving consumer brands. Our staff of Ethologists are consumerists at heart and integrationists in practice. We are experts at integrated digital marketing strategy and planning, research, seo, ppc, display, social media management, email marketing, content strategy and development, analytics, web development, and creative.

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