Driving Growth With Marketing Automation

Date: Sep 9, 2015 1:00 EST (10:00PST)

Brandee Johnson, Senior Integrated Marketing Manager, LEGO Education North America
Paige Musto, Director of Communications, Act-On Software


Advancements in marketing automation have created a striking opportunity for marketing teams to be the lifeline for their clients. The roles for marketing teams have evolved into supporting a multitude of responsibilities including customer and prospect engagement, relationship management, data analysis and technical expertise. To manage these responsibilities, marketing teams need to take advantage of today’s marketing automation technology.

Join us for this webinar and learn how marketing automation helps organizations reach out with the right message at the perfect time to reach their target audience.

You will learn:

  • Essential strategies for using marketing technologies.
  • Your opportunity presented by the change in your clients’ environment.
  • How to drive more revenue, reduce costs, and improve overall ROI.

Brandee Johnson is the Senior Integrated Marketing Manager at LEGO Education North America. She is passionate about people and marketing. Motivated most by developing high performing teams and helping others grow and develop as professionals and as people. Brandee has 15 years of experience building and leading teams for top brands including LEGO.

Paige Musto is the Director of Communications for Act-On Software. She brings 10+ years’ experience in public relations and social media for high technology companies in the IT Security and SaaS industries. In this position she heads up all PR/AR and Social Media programs, driving the company’s brand and product awareness as well as leveraging social media to optimize lead generation.

Sponsored by Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.

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