Choosing the Right Images for Your Ads

Date: Jul 14, 2015 1:00 EST (10:00PST)

Patrick Salmon, Yahoo Ad Expert, Yahoo


In an online ad world ruled by character count limits, it’s essential that the images you choose to represent your business tell at least a thousand words. Our ad expert will share best practices that help your ads get noticed by more of the right customers.

Learn how to:

  • Choose compelling images that work
  • Know when and where your logo matters
  • Boost performance of your online ads

Patrick Salmon has developed extensive online advertising expertise after more than eight years at Yahoo. He currently manages advertising creative strategy for the education and travel industries, and oversees global teams in the Asia Pacific region. Patrick’s team of ad strategists help top advertisers with Yahoo get the most out of their advertising by identifying ways to maximize their return on investment. He holds a BA from the University of Washington.

Sponsored by Yahoo

Every month, more than one billion people visit Yahoo to search, read the news, check email, and more. Your customers are out there. With mobile search and native ads in just one place, Yahoo Gemini puts you in front of them - in the right way at the right time.

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