Call Tracking and Analytics: What Every Marketer Should Know

Date: May 15, 2014 1:00 EST (10:00PST)

John Lee, Managing Partner, Clix Marketing
Greg Sterling, Internet/Mobile Analyst, Search Engine Land


Despite what some digital marketers think, the phone call is important. There were 30 billion inbound sales calls made to businesses in the U.S. alone last year, and that number is expected to reach 70 billion by 2016.

The proliferation of smartphones and rise of mobile search are partly responsible. According to Google, 70% of mobile searchers will call a business directly from the PPC ad using click-to-call. It’s just easier and more natural.

If you’re analyzing leads from online and mobile search, social, or mobile marketing campaigns, you can’t afford to ignore call conversion, especially when they become revenue far more frequently than web leads. This webcast tells you how to do it by exploring call tracking – what it is, how marketers can benefit from it, and how it can be used to generate high-quality leads.

Attend this webcast and learn:

  • What is call tracking
  • How to exploit inbound phone call through better marketing
  • Mobile, organic, and paid search tracking for phone calls
  • How to measure the effectiveness of an ad or listing with call tracking

Sponsored by Ifbyphone

Ifbyphone provides the leading voice-based marketing automation (VBMA) platform that businesses and marketing agencies rely on to connect, measure and optimize sales calls. Built specifically for marketing and sales, Ifbyphone’s cloud-based solution helps companies of all sizes optimize marketing spend across all channels, generate and convert more high-quality leads and acquire more business over the phone.

Known for its unmatched ease-of-use and reliability, Ifbyphone’s VBMA platform has successfully processed over 250 million calls for over 600 million minutes. Organizations of all sizes in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, health care, retail and logistics and SaaS and technology. For more information, visit

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