Big Brand Search Engine Optimization: Managing Large Campaigns



Thursday, May 22, 2008 – 1:00 PM EDT (10:00 AM PDT)

Speaker: Chris Sherman, Executive Editor, Search Engine Land

View this webcast Big Brand SEO’ now!


Webcast Details

In theory, search engine optimization is a process that’s the same whether you’re optimizing a site with ten pages or ten thousand. But in practice, SEO for big brands has its own set of issues, challenges – and solutions.

For starters, how do you effectively manage all the stakeholders in this process – when it can extend across the entire organizational structure and involves a wide range of constituencies? How do you convince all the players, gain support for your budget, and work with the complexity inherent in your site?

In many ways, managing SEO for a large brand’s website is like air traffic control – it involves many different players as well as standards, processes, and checklists.

In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix.

He’ll discuss:

  • Why SEO is important for large brands’ websites
  • Challenges and opportunities for SEO in large organizations
  • How to get internal constituencies to cooperate
  • When to centralize SEO activities – and when to outsource

Chris Sherman is Executive Editor of Search Engine Land and a regular speaker on Search Marketing Now Webcasts. Chris is co-chair of the Search Marketing Expo series, and has been covering search and search engines since 1994.

View this webcast Big Brand SEO’ now!

Sponsored by iProspect

This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm. Since 1996 the company has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising management, paid inclusion management, shopping feed management and numerous other search marketing services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day. For more information, visit

Sponsored by iProspect
iProspect is a leading global digital performance agency. The company helps many of the world’s most successful brands maximize their online marketing ROI through paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: Internet Retailer’s Top 500 List in 2009, 2010 and 2011, the 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With US offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152.