Is Your 2015 Integrated Digital Marketing Plan Complete? Time for a Gut Check?

Date: Dec 11, 2014 1:00 EST (10:00PST)

Mike Corak, EVP, Strategy, ethology
David Robidoux, Vice President, Marketing, Franchise Services Corporation
Mike Bell, Vice President of Marketing, Parchment


Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. Our speakers will share a few key considerations throughout the planning process. They will discuss research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015.

Attendees of the webcast will take away the following:

  • Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist?
  • Execution: Where do “program” opportunities exist to improve cross-channel efficiencies and results?
  • What tactics will help your team successfully plan and execute winning digital campaigns
  • Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline?

Mike Corak, Executive Vice President, Strategy, ethology
As Executive Vice President of Strategy, Mike Corak leads the strategic planning and agency services teams. Mike has developed and implemented winning digital and integrated strategies for hundreds of companies including Coca-Cola, ConAngra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. He has led strategy teams at Off Madison Ave and iCrossing. Mike is a Graduate of University of Arizona and serves on the SEMPO board.

David Robidoux – Vice President, Marketing, Franchise Services Corporation
David Robidoux joined the company in 2008 bringing with him more than 25 years of sales and marketing expertise in both offline and online strategy including integrated marketing, branding, web, mobile, search (SEO/SEM), direct and content marketing. Previously, David was responsible for marketing at several public and private companies including overseeing marketing communications and online/ecommerce strategy at First American CoreLogic and, prior to that, marketing communications at New Horizons Computer Learning Centers.

Mike Bell, Vice President of Marketing, Parchment
As Vice President of Marketing, Mike is charged with leading all marketing efforts including but not limited to sales marketing, product marketing, corporate communications, digital and social media, consumer acquisition, brand and events.

Sponsored by ethology

Ethology is the integrated digital marketing agency for evolving consumer brands. Our staff of Ethologists are consumerists at heart and integrationists in practice. We are experts at integrated digital marketing strategy and planning, research, seo, ppc, display, social media management, email marketing, content strategy and development, analytics, web development, and creative.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.