2014 Trends and Opportunities in Multicultural and International Search

Date: Jun 24, 2014 1:00 EST (10:00PST)

Donna Bedford, Global SEO Manager, Lenovo
Maria Whatley, Sr. SEO Strategist, Covario
Elena MacGurn, Sr. Strategist, Global SEO, Covario


With so many recent developments in the world of international search, how do you know where to focus your efforts?

Covario’s global SEO experts Maria Whatley and Elena MacGurn, along with Lenovo’s Donna Bedford, will lead a discussion of the latest trends, international search engine updates and country-specific expectations to be considered in this year’s global marketing campaigns.

You will learn from several Covario client case studies:

  • Search projections, challenges and opportunities for the emerging e-commerce markets
  • Recent developments in the local optimization strategies
  • Global search engine updates and their effect on international budgets
  • How Lenovo Built a Global “Search Center of Excellence”

Maria Whatley, Sr. SEO Strategist, Covario – Originally from Brazil and a native Portuguese speaker, Maria has over 5 years of agency side search engine marketing experience. She has organized campaigns for Fortune 500 brands

Elena MacGurn, Sr. Strategist, Global SEO, Covario – Has more than eight years of digital marketing experience, building visibility and leading global and local marketing campaigns for mid to large sized companies.

Donna Bedford, Global SEO Manager, Lenovo – She is responsible for driving SEO in 60+ countries worldwide, using Lean Six Sigma best practices.

Sponsored by Covario
This webcast is sponsored by Covario, Inc. Covario is an award-winning, full-service search marketing firm that provides Fortune 500 companies with software and agency service solutions for organic search engine optimization (SEO), social media programs, display advertising and paid search advertising (PPC).

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