The 11 Elements of a Converted Call

Date: Jul 8, 2014 1:00 EST (10:00PST)

McKay Allen, Inbound Marketing Manager, LogMyCalls
Michael Boland, Senior Analyst & VP Content, BIA/Kelsey


Marketers spent more than $78B to generate phone calls in 2013. Calls matter.

What are the differences between the calls that resulted in a conversion (appointment, reservation, sale) and calls that didn’t result in a conversion? Is there a ‘formula’ that will allow you to convert more calls and increase your revenue? How is a converted call different than a non-converted call?

After analyzing millions of phone calls from dozens of industries in the first 4 months of 2014, LogMyCalls has deciphered the differences between converting a call and not converting a call. We will share with you the critical factors in improving your chances of converting more calls.

In this webinar we’ll discuss the elements of a converted call. This is revolutionary data never seen before:

  • ​Missed opportunities for revenue
  • Determining calls that are good leads or great leads
  • The impact call length has on conversion

Sponsored by LogMyCalls
LogMyCalls is a smarter call tracking solution, an inexpensive tool for businesses seeking to optimize marketing, track leads and improve performance. These tools—phone call tracking, call recording, mobile marketing automation, and call performance scoring—allow businesses to determine which advertising methods are effective and improve their ability to secure business over the phone. LogMyCalls is on a mission to measure and then unleash the extraordinary power in every customer contact. For more information, visit or call 866-811-8880.

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