Why Your CRM Needs To Go Social

Integrate CRM and social media data to get ahead of the competition.

Social data is the missing piece of any CRM platform, and incorporating this data will help brands understand and market to consumers like never before. Learn the key advantages of such an approach as well as how to overcome the common challenges of integrating social data into your CRM.

In this white paper you will learn how to:

  • Gather more accurate data
  • Discover who your customers really are
  • Drive stronger marketing initiatives
  • Unite your organization
  • Overcome common challenges

Sponsored by OfferPop

Offerpop's Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New York City, with offices in London.Learn more at http://www.offerpop.com.

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