Why Your CRM Needs To Go Social

OfferPop

Integrate CRM and social media data to get ahead of the competition.

Social data is the missing piece of any CRM platform, and incorporating this data will help brands understand and market to consumers like never before. Learn the key advantages of such an approach as well as how to overcome the common challenges of integrating social data into your CRM.

In this white paper you will learn how to:

  • Gather more accurate data
  • Discover who your customers really are
  • Drive stronger marketing initiatives
  • Unite your organization
  • Overcome common challenges

Sponsored by OfferPop

Offerpop is a super easy-to-use social marketing platform for Facebook and Twitter. Marketers across the globe use Offerpop’s Integrated Social Marketing platform to build active fan bases,discover popular and trending social content, and to collect actionable data from fans in realtime.

From small businesses to top brands like Amazon, Pepsi, and Walmart, marketers use Offerpop to drive success across key marketing channels—engaging and converting fans like never before. Offerpop is a Facebook® Preferred Marketing Developer, qualified by the PMD program in Apps.

Related resources: Analytics, Featured, Featured, Marketing General, Multi-channel, Social Analytics, Social Media, White Papers.

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