Building the Foundation for Smart SEO: Basic Reporting in Adobe SiteCatalyst

Slingshot SEO

This guide is intended for digital analytics professionals who want to leverage the distinct advantages of Adobe SiteCatalyst in establishing a foundation for “smart SEO.” By following the advice in this guide, users will be able to:

  • Prepare Adobe SiteCatalyst for SEO analysis
  • Understand how search detection works
  • Understand the concepts and advantages of SiteCatalyst success events
  • Create, view and edit dashboards and standard and custom reports
  • Analyze the impact of branded and non-branded SEO (and SEM) results
  • Understand the impact of “long tail” search terms
  • Compare SEO results across varying slices of time
  • Understand conversion rates for SEO efforts
  • Apply filters to isolate and analyze individual or groups of search terms
  • Identify areas for advanced research

Sponsored by Slingshot SEO
Indianapolis-based Slingshot SEO was ranked #58 on the 2011 list of Inc's 500 Fastest Growing Companies, and was #14 on the 2011 Tech200. Founded in 2006, Slingshot SEO provides professional SEO services to more than 150 clients across the country. The company's results are driven by a tireless passion to make deserving brands digitally relevant.

Related resources: Analytics, Search Marketing, SEO, White Papers.

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