Understanding Search Analytics: Making Better Data Driven Decisions

Date: Apr 29, 2014 1:00 EDT (10:00PDT)

Steve Beatty, SEO Director, Covario
Nick Morrelli, Senior Digital Analyst, Covario
Aaron Wester, Director Analytics, Covario

How many companies are making good business decisions with their online data?

Attend this webcast as the experts at Covario share cross device trends and barriers, A/B testing techniques, differentiated conversion rates between paid and organic search, attribution modeling, and why it’s important to have the correct model in place to help your business.

Join this webcast and learn:

  • How to increase lift in consumer engagement through messaging between paid and organic search
  • Behavioral differences between consumers who click on paid ads versus organic listings
  • How to optimize for multi-device interactions
  • Conversion barriers in multi-device sequential screening
  • The value of time-parted and location-based targeting
  • The significance of an emergent mobile generational platform shift

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Sponsored by Covario
This webcast is sponsored by Covario, Inc. Covario is an award-winning, full-service search marketing firm that provides Fortune 500 companies with software and agency service solutions for organic search engine optimization (SEO), social media programs, display advertising and paid search advertising (PPC).