Call tracking has been providing vital campaign performance information for over a decade. But traditional call tracking and analytics only tracks what happens before the call, and in today’s data hungry environment it’s not enough to know which marketing channel generated the phone call. Digital marketers should demand to know what happened on the call and understand how to automate beyond. With recent advances in call tracking technology, CMO’s can now provide their CEOs with the relevant, insightful information they need to make strategic decisions.
In this webcast, Carlton van Putten will share emerging trends for call tracking in 2014. He’ll explain why traditional call tracking and analytics may not be relevant – in light of what today’s call analytics solutions can do.
Join us for this webcast and learn:
- How to automatically know what happened on your lead calls without listening
- How Google Analytics integration can improve ad spend and prove marketing ROI by tracking offline and online analytics together.
- How to use Advanced Call Routing to connect customers with the right person and create custom paths that fit your needs.
Carlton van Putten has more than 15 years experience in executive leadership and management in technology sales and product development, with a proven track record developing and executing strategic eCommerce and Internet business initiatives.