In a recent study by PulsePoint, almost 60% of marketers surveyed said they expect to increase their relationship with digital agencies in the next twelve months. As an agency, is your business positioned to build the capabilities and services to capture this increasing demand? Do you know what services you should develop and how to move from your current offerings to the digital marketing space?
This webcast will delve further into this topic, by examining what B2B marketers expect from digital agencies and how agencies can best meet these expectations.
Karen Burka, author of “Digital Agencies 2013: A Marketer’s Guide” will provide an overview of the digital agency landscape, including:
- convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
Rob Eleveld, CEO, of Optify will follow up with a look at current best practices for digital agency services to B2B clients. He’ll cover:
- which services are essential ?
- pricing models for B2B agency services
- how to add new services to your agency offerings
This webcast will include interactive polling of the audience, providing a benchmark among peers. If you are a B2B marketer or a digital agency trying to make sense of the digital agency landscape, don’t miss this!